- February 9, 2021
Vital Google Marketing Tools You Should Not Miss
You may many times have heard of this little thing called Google. Do you know where 3.5 billion searches for information are made per day? But yes Google is more than just a search engine. So much more. In fact, there are numerous types of Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. IT BOULEVARD is the best "SEO Company in Mohali” that makes the task easier.
Google My Business:
Well, all you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results. Check it out -- all the businesses within the red call-out in the screenshot below are local Google My Business results for the search "Boston” and "Mexican restaurant." To leverage it, all you need is to do is to claim your business name on Google. Also, Google Maps are very important for local businesses to be listed on local searches and this is considered a basic requirement for any business to be on Google My Business, and if you do not, you are missing some big advantages then.” IT BOULEVARD” is the SEO Company in Mohali.
Google+ Business Pages:
With the elimination of Google Authorship and Google +1s from the search results, the jury is now out about maintaining active Google+ Business Pages if you are a global business. This has been said, given the massive coverage of Google, it offers an opportunity for all types of businesses to have a safe spot at Google+ pages, which is good even if you update it only often. It is much easier to create and maintain a business page at Google.
Google Webmaster Tools:
Do you want better insight into how healthy your website is in the eyes of Google? Just set up a Google Webmaster Tools account. As Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyze your existing search traffic so that you can easily understand how visitors are currently finding you.
Google Suite: Docs, Sheets, Slides, and Forms:
As Collaborating on a project with other marketers on your team? Here Google Suite is a collection of some great collaboration tools you can use in place of typical software on your desktop. Here they are:
- Google Docs for Word documents.
- Google Forms for easily collecting simple survey responses
- Google Slides for PowerPoint presentations
- Google Sheets for Excel spreadsheets
Consider using them to share and collaborate on marketing data analyses, marketing or Slide Share presentations, eBooks or blog post drafts, Or pools and surveys.
Google Ad Words:
If you want to give your organic efforts a rank in search a bit of a jumpstart, thenGoogle's pay-per-click (PPC) product it might make sense to dabble in Google Ad Words. Well, the cost of your ads depends on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad.